Heather Robertson

For a successful fitness website, the ability to easily sell products and services—like workout plans, coaching sessions, or digital downloads—is essential. WooCommerce, paired with the Flatsome theme, delivers the ideal e-commerce solution to bring any fitness brand online with style and ease.

WooCommerce, the leading e-commerce plugin for WordPress, offers powerful features that make it simple for fitness professionals like Heather to set up an online store. Combined with Flatsome, it creates a seamless, visually appealing shopping experience. Flatsome’s clean, responsive design elevates WooCommerce’s capabilities, providing a polished storefront perfect for selling fitness programs, equipment, nutrition guides, and more.

With this integration, Heather’s clients can browse, add items to their cart, and complete purchases with ease. Flatsome’s intuitive design elements make the entire process smooth and enjoyable, while WooCommerce’s secure payment options, flexible product setup, and insightful analytics help Heather expand her offerings and grow her business.

Whether you’re a personal trainer or a fitness coach, WooCommerce with Flatsome offers a secure, scalable, and user-friendly platform to sell your fitness products and engage clients. It’s a dynamic e-commerce solution that lets you focus on helping clients reach their goals while driving your business forward.

Flatsome is a versatile WordPress theme known for its speed, flexibility, and clean design, making it perfect for building professional eCommerce sites and stylish portfolios. I chose Flatsome for this project because of its robust page builder, seamless WooCommerce integration, and modern, polished look. These tools allowed me to create custom layouts that capture Heather’s brand and mission perfectly.

Using Flatsome, I designed tailored product pages to showcase Heather’s fitness offerings—workout videos, nutrition guides, and exclusive fitness challenges. Each program has its own dedicated page, complete with high-quality images, detailed descriptions, and clear calls-to-action. The pages are crafted to be visually appealing and optimized for easy navigation, helping users explore, select, and purchase their desired fitness programs effortlessly.

To enhance user experience and simplify product selection, I added custom WooCommerce variation swatches. Instead of dropdowns, users can now select product options like size, color, and type with visually appealing swatches, making it easier and more engaging to find the perfect fit. This feature not only improves the shopping experience but also boosts product discoverability, allowing users to effortlessly select their preferred workout gear or fitness plan.

In a fitness-focused eCommerce store, where users often have specific preferences, these custom swatches streamline the selection process. By offering clear, intuitive options, they reduce friction and make shopping feel more personalized. Each swatch is distinct and easy to identify, giving customers the confidence to make informed decisions.

The result is a high-performance fitness website that reflects Heather Robertson’s brand while delivering a seamless user experience. Whether you’re a fitness enthusiast or just browsing, this site’s design makes it easy and enjoyable to find the right products.

Heather Robertson’s brand focuses on motivation, strength, and personal growth. I designed her website to capture this with a modern, energetic style that instantly connects with her audience. Using a cohesive color palette, bold typography, and high-quality visuals, the site builds trust and engagement right from the homepage.

Each element, from the layout to product pages, reflects Heather’s brand values. Large, vibrant images and workout previews create an engaging experience that showcases her expertise and inspires users to explore her fitness programs.

Heather’s site combines motivating visuals with an encouraging tone, fostering a sense of community that turns visitors into loyal followers. This project shows how impactful design can elevate a fitness brand, leaving visitors motivated to start their own journey.

Starting with a blueprint in Figma, I carefully designed each element of Heather Robertson’s website to align with her brand and mission to inspire fitness for everyone. Each page is crafted for seamless navigation, engaging visuals, and a fully responsive experience across all devices.

Every visual was built from scratch in Figma to ensure a unique, modern look that resonates with Heather’s fitness audience. Using Figma for the entire design process allowed for a smooth, collaborative workflow before development began.

This project showcases my skill in creating modern, performance-focused websites tailored to niche markets like fitness. The Heather Robertson website is more than a workout platform—it’s a space where fitness enthusiasts find motivation, guidance, and inspiration for a healthier life.

At Seb de la Web, we focus on creating seamless, customer-friendly experiences. For Heather Robertson’s fitness website, we integrated Gravity Form to provide an interactive and easy-to-use contact system. This feature lets users quickly submit questions or requests, allowing Heather to offer efficient, personalized responses.

Working with Heather, we built a modern, engaging workout website using the Flatsome theme to enhance user experience and simplify support.

Ready to elevate your online presence and transform your e-commerce site? Contact Seb de la Web, and let’s bring your vision to life with a customized solution!