Custom Product Page for WooCommerce with Flatsome Theme

Creating a successful online store involves more than just listing products—it’s about crafting a shopping experience that resonates with your audience. WooCommerce, a popular eCommerce platform, provides the backbone for thousands of online shops. Paired with the Flatsome theme, it offers a robust and visually appealing solution to create a custom product page that meets your brand’s unique needs. Customizing these pages can elevate the shopping experience, boost customer confidence, and ultimately drive sales. In this blog, we’ll explore the benefits of customizing product pages and walk through actionable steps to create your own layout using Flatsome’s UX Builder.

Why Custom Product Pages Matter

Custom product pages are more than just a way to display items; they shape the way customers experience your store. A thoughtfully designed page can make it easier for shoppers to find the details they need, compare options, and feel confident about their purchase. For businesses, this means improved trust and higher chances of making a sale.

A generic product page might not showcase your brand or products effectively. Customization allows you to highlight key features, use high-quality visuals, and present information in a way that feels intuitive and engaging. These changes help your store stand out in a competitive market.

For eCommerce platforms like WooCommerce, using themes such as Flatsome makes customization even simpler. You can design layouts that reflect your brand identity while ensuring functionality, responsiveness, and ease of use. A unique product page not only attracts attention but also keeps customers coming back for more.

Step-by-Step Guide to Building a Custom Product Page in Flatsome

1. Create a New UX Block for Custom Layout

• Go to WordPress Dashboard: Log into your WordPress backend.
• Navigate to UX Block: In the menu on the left, click on UX Blocks > Add New.
• Name Your Block: Call it something like “Custom Product Layout” (the name is up to you, just make sure it’s descriptive).
• Publish the Block: Once named, click Publish.

2. Link the UX Block to Your Product Page

• Go to Flatsome Theme Options: On the left menu, click on Flatsome > Theme Options > WooCommerce > Product Page.
• Select Custom Layout: Scroll to the product layout settings, choose Custom, and then select the UX block you just created from the dropdown.
• Publish Settings: Click Save to apply these settings to your WooCommerce product page.

3. Open the Custom Layout in UX Builder

• Visit Your Product Page: Open any product on your site. You’ll see the default layout with nothing customized yet.
• Launch UX Builder: Either click on the edit tooltip for the product or hover over Edit Product and select Edit Product Layout with UX Builder.
• Start Customizing: The UX Builder will open, and you can now start adding elements and arranging your custom layout.

4. Build Your Product Page Layout

• Add a Section: Start by adding a Section element, which will contain different parts of your product page.
• Create a Two-Column Layout: For a balanced look, add a Row with two columns.
• Add Product Gallery: On the left, insert the Product Gallery element (it’s a purple WooCommerce element, which means it pulls data from your store).
• Add Product Title and Price: On the right, add the Product Title and Product Price elements (again, make sure to use the purple WooCommerce elements).

5. Insert Additional Elements

• Product Short Description: Add a short description element below the price. This can be pulled from the product’s short description field in WooCommerce.
• Add to Cart: Below the description, insert the Add to Cart button. This can also include any product variations (e.g., size, color).
• Additional Information: To include product details like specs or extra features, use the Product Tabs element to display information like descriptions, reviews, or additional custom tabs.
• Related Products: At the bottom, you can add Related Products to encourage customers to explore more items.

6. Customize the Review Section

• Enable Reviews: In the WooCommerce product settings, ensure reviews are enabled so customers can leave feedback.
• Add a Reviews Tab: In the product layout, include a Reviews section if applicable. This will dynamically show reviews if they exist for the product.

7. Upsell and Cross-Sell Products

• Add Upsells: If you have complementary products, use the Upsells element to promote them on the product page.
• Add Cross-Sells: If you want to cross-promote related items, such as “You may also like,” add a Cross-Sell section.

8. Assign Layout to Specific Products or Categories

• Per Product: To use a layout for one product, go to the product’s edit screen in WooCommerce and select the custom layout under Product Layout.
• Per Category: To apply a custom layout to all products in a specific category, go to Products > Categories, select the category, and assign the layout in the Category Layout options.

9. Final Touches

• Test Your Layout: View your product page on the front end to make sure everything looks as expected.
• Tweak as Needed: Use the UX Builder to refine the layout, colors, spacing, and text until it looks perfect.

By customizing your product pages, you can A/B test layouts, increase engagement, and ultimately drive more sales!

Designing a Unique Shopping Experience with Flatsome’s UX Builder

Creating a custom product page for WooCommerce is seamless with the Flatsome theme. Using its intuitive UX Builder, you can design layouts that align with your brand, highlight key product details, and enhance usability. Whether it’s adding dynamic elements like product galleries or tailoring the layout for specific categories, Flatsome provides the flexibility to create a shopping experience that stands out and drives conversions.

Customizing product pages with Flatsome is straightforward and rewarding. By tailoring your layouts, you can create an engaging shopping experience that drives conversions and showcases your brand’s uniqueness. Explore more advanced customization techniques and step-by-step tutorials at Seb de la Web to optimize your WooCommerce site further.