Optimising your Product Category Page for WooCommerce

In this tutorial, you’ll learn how to enhance your WooCommerce product category pages using the Flatsome theme. We’ll cover creating an eye-catching hero section and optimizing it for SEO. Let’s get started!

Step by Step Guide

1. Introduction to Product Categories

• Product category pages help organize products and make them easier to find. Today, we’re focusing on the “Gaming” category as an example, but you can apply these steps to any category.

2. Access the Shortcode for Hero Section

• If you’re a member, head to the member area to access the pre-made hero section shortcode.
• If you’re watching on YouTube, check the description to access the shortcode.

3. Create a New UX Block for the Hero Section

• In WordPress, go to UX Blocks and create a new block.
• Name it something recognizable, like “Custom Hero Gaming.”
• Switch to the Text tab, then paste in the shortcode for the hero section and Publish it.

4. Add the UX Block to Your Product Category

• Go to WooCommerce > Products > Categories.
• Select the category you’re working on (e.g., “Gaming”).
• Under Top Content, paste the shortcode to display your hero section at the top of the page, and then Update.

5. Check the Category Page

• Open the updated category page to ensure the hero section displays correctly.

6. Edit the Hero Section (if Needed)

• Since editing directly in UX Builder isn’t possible, go to WordPress > UX Blocks and find your hero block (e.g., “Custom Hero Gaming”).
• Here, you can change images, text, or overlay settings to improve readability.
• Update the block to see changes live.

7. Adding SEO Content Above the Products

• Return to WooCommerce > Products > Categories and select your category.
• In the Description box, add SEO-friendly text, like keywords related to your category.
• Use headers like <h2> and <h3> for headings to improve SEO (e.g., “The Best Gaming Consoles Available”).

8. Add More Content in Bottom Content Area

• In the Bottom Content area, add additional details, headlines, or SEO-friendly text.
• For example, use a heading like <h3> and a short description about the category.
• Keep it brief for mobile-friendliness.

9. Refresh and Review

• Check the page to make sure all updates are displaying as expected.

Learn how to create visually stunning hero sections, integrate SEO-rich content, and implement strategic design elements to captivate visitors, improve rankings, and elevate the overall user experience. Dive in to make your pages stand out and drive more engagement.