Conversion kit by Seb
Below, you’ll find ten proven strategies to elevate your product pages, streamline the customer journey, and increase sales.
Want to make your product pages work harder for you? Here are ten practical strategies to help you create a smoother shopping experience, keep visitors engaged, and drive more sales.
- Custom product layout
- Top and bottom sections
- Top section: Grab attention with a bold product image, a clear value proposition, and a prominent “Add to Cart” button.
- Bottom section: Reassure visitors with trust signals — shipping info, customer service details, and additional product info.
- Customer service USPs
- Custom variations
- Payment icons
- Free shipping incentive
- Sticky add-to-cart bar
- Minimised checkout
- Rocket Hosting for speed
- FlyingPress for optimization
Don’t settle for the standard WooCommerce layout. Design each product page with purpose. Highlight key features, use high-quality images, and make the call-to-action (CTA) buttons stand out. Add social proof like customer reviews and related products to encourage more purchases.
Think of your product page in two parts:
Ease buying hesitation by showcasing unique selling points (USPs). Think “Free Shipping Over $50,” “30-Day Returns,” or “24/7 Support.” Make these stand out visually to keep them top of mind.
WooCommerce’s default variations can be easy to miss. Make them pop with custom icons, hover effects, or dropdown animations. A more engaging selection process can boost conversions.
Display familiar payment icons (Visa, PayPal, Klarna, etc.) near the add-to-cart button and at checkout. It’s a subtle way to build trust and reassure customers that their payment is secure.
Free shipping is a powerful motivator. Add a progress bar that updates as customers add items to their cart, encouraging them to reach the free shipping threshold.
Keep the add-to-cart button in view as shoppers scroll. A sticky bar with the product name, price, and CTA keeps the buying option accessible and top of mind.
A cluttered checkout page is a conversion killer. Simplify the flow with clean design, clear CTAs, and only the essential steps. Use actionable language like “Secure Checkout” instead of “Proceed to Payment.”
A slow website costs sales. Rocket Hosting keeps your store running fast and secure. Try it for $1 for the first month with our affiliate link: rocket.net/go/sebdelaweb/.
Keep your pages lean and quick-loading with FlyingPress. Optimize images, enable lazy loading, and compress scripts to keep load times under 3 seconds — a crucial benchmark for keeping visitors engaged.
Implement these steps one by one, and you’ll not only create better product pages but also a better shopping experience overall.